Hidden Forest Naturals was created by April Manring – skin therapist and owner of Be Pure Beauty – the first totally clean beauty shop in the Triangle. Hidden Forest Naturals has facial care and self care for all skin types. The brand is inspired by the natural goodness of the forest where April resides. Products can be found at Be Pure Beauty in Chapel Hill.
Tell us about your favorite product from your collection? The Face wash and Mask was my first product. Because it’s made with fair-trade cacao and honey I love that everyone feels like they are putting a treat on their face and that it works so well for all skin types.
Name one resource that your label could not live without? Our suppliers that take extra care in finding and carrying organic raw ingredients that go into the products.
How do you keep your creative spark/ What keeps you fascinated? Reading non fiction and cooking documentaries.
“I would create the perfect serum for every skin type…”
What is your dream project? If there were no restrictions on time or money what would you create? I would create the perfect serum for every skin type, that could heal any skin condition. It would be a massive challenge but worth the time, and I would put a lot of money into the marketing of it making a really fun back story and video about it.
Where is your favorite place in Durham? 21 C Hotel. The art always keeps me guessing, and the bank vault never stops feeling super cool.
Instagram @hiddenforestnaturals @be.pure.beauty